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Research papers
Break through the one-way mirror
A new way to co-create concepts with consumers, making use of Internet ads, is explored in this paper. A wide variety of connectors (first part of verbal concepts) is screened by utilizing Google and Facebook ads. The tool also facilitates research...
Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!
Authors: Dirk Lorré, Benoit Gaillard
November 13, 2011
Research papers
Measurement of the mobile internet audience
The mobile phone has become an indispensable tool during the course of our daily activities. Development of 3G networks combined with that of smartphones has accelerated the use of the mobile internet. This media's success in meeting the need for...
Catalogue: WM3 2010: Your Audience = Media Consumer + Generator
Author: Laurent Battais
Company: Mediametrie
October 21, 2010
Research papers
Catching up with WEB-TV
To researchers, measuring traditional TV viewing through a TV set is less sexy than finding new ways of measuring on-demand TV-viewing ('anytime, anywhere'), made possible by growing PVR ownership and on demand services. It is striking, as time...
Catalogue: WM3 2010: Your Audience = Media Consumer + Generator
Authors: Bas de Vos, Frans Kok, Liesbeth Nekkers, Janet Slabbekoorn, Mariana Irazoqui
Companies: GfK, Stichting Kijkonderzoek (SKO)
October 21, 2010
Research papers
Canada's cross media consumer database
As magazines are increasingly delivered in multi-platform digital formats, and the internet continues to grow as an advertising medium, the convergence of these two trends leads buyers and sellers to seek one single source for media and consumer...
Catalogue: WM3 2010: Your Audience = Media Consumer + Generator
Authors: Pasquale A. Pellegrini, Hastings Withers
Company: comScore ARS
October 21, 2010
Research papers
Webnography: A new market survey technique
Market research has a new vast territory to explore: cyberspace. All kinds of people from around the world converge in this so-called cyberspace, where time and space acquire new dimensions and all kinds of topics can be addressed. The network is a...
Catalogue: Latin America 2010: The Innovation Journey
Authors: Manuel Barberena, Maria Elena León
Company: Pearson S.A. de C.V.
May 21, 2010
Research papers
Migration to new online and hybrid methodologies in Asia
A case study, which demonstrates methodological approaches to sensible migration from traditional methods of data collection, such as face-to-face to online. Data analysis from a JDPAP syndicated study, using a large robust face-to-face sample,...
Catalogue: Asia Pacific 2010: Eyes on Asia
Authors: Gerrit Kuyntjes, Brian Fine, Gerald Ong
Company: JD Power
April 20, 2010
Research papers
Shedding light on the digital grey areas of teen dating violence
This presentation comprises a case study of the usage of Web 2.0 technology channels to conduct marketing research to guide creation of a public service campaign directed at teens in the United States. Three years of qualitative research informed...
Catalogue: Qualitative 2009: The Evolving Human
Authors: Benjamin Smithee, Abby Leafe, Judith Oppenheim
November 19, 2009
Research papers
